SEO stand for Search Engine Optimization and refers to the process of getting traffic from the ‘unpaid’ listing on internet search engines, for example, Google, Bing, and Yahoo. When someone searches for a term, otherwise called a ‘keyword’, the search engines show results for what it considers as relevant site pages. These search results are known as ‘organic’ listings and are not paid.
The position at which your site is available on the Search Engine Result Page for a particular ‘Keyword’ is known as your ‘keyword rank’. Every Search engine has a proprietary algorithm, which determines the rank of a website on the result page. It depends on numerous variables, not limited to Relevance of Content, On-Site Optimization, Social Media Presence or Backlinks.
Without diving into subtle details, let’s learn about top 3 procedure to be SEO accomplished for small businesses.
Step 1. Target Long Tail Keywords
Long-tail keywords are essentially simple search queries that are more than 4 words long. If you are a small business offering shoes then a keyword could be ‘dress shoes’ and a long tail keyword phrase for the same would be “Italian made leather dress shoes”. Focusing on long-tail keywords will allow you to win over large businesses.
Step 2. Construct Quality Content and Backlinks
Now, we realized that we should construct content around long-tail keywords. Content and inbound links are a major ranking signal for Google and other search engines. Getting linked to an item and/or category page in an e-commerce website is hard. People don’t normally share/link these pages. Luckily, we have a strategy for you. Create link-worthy content. The more link you can get to a page, the better. The links are significantly important as they point the relevancy and quality of the content online. Then, the link authority can be channelised through different pages of the website strategically.
As an example, you can create an infographic about the ‘Latest designer Italian made dress shoes’. This infographic is likely to attract social shares and links from other sites dealing with dress shoes. Your page with infographic would then develop authority and you would be able to channel this to your category page about Dress shoes. Ideally, this will help you rank for your category page.
Step 3. Influencer Outreach
We mentioned in step 2 that infographic can attract links. This will only be possible if you constantly promote the work. You should spend the majority of your time on promotion. On a quick checklist, post the infographic on social media, post on relevant forums, go to Quora to see if there are any questions it may answer, submit to infographic directories.
Once you’ve done all the above, start the actual Influencer Outreach. Search Google for a content website dealing with dress shoes. Build a spreadsheet with the article title, author name and email ids. Do this for the top 50 pages on Google for the organic search of ‘dress shoes’. Now, write to those website owners asking to check out your infographic and link back to it if they found it interesting. Start with top 50 Google search results and try to attract as many eyeballs as possible. In most cases, if your infographic is beautiful and relevant, they will gladly link back to it. These relevant contextual links will then get you the traffic you require.
This is a simple guide to the basics of SEO. While understanding what SEO is at the most fundamental level is somewhat simple to conceptualize, having an advance knowledge of SEO and having the capacity to execute a powerful and exhaustive implementation is somewhat difficult. We have built LXRSEO tool to empower persons like you. Hopefully, you’ll get enough help and resources through the tool to start growing your small online business yourself.