What is SEO? A Beginner’s Guide For Small Entrepreneurs

SEO stand for Search Engine Optimization and refers to the process of getting traffic from the ‘unpaid’ listing on internet search engines, for example, Google, Bing, and Yahoo. When someone searches for a term, otherwise called a ‘keyword’, the search engines show results for what it considers as relevant site pages. These search results are known as ‘organic’ listings and are not paid.

The position at which your site is available on the Search Engine Result Page for a particular ‘Keyword’ is known as your ‘keyword rank’. Every Search engine has a proprietary algorithm, which determines the rank of a website on the result page. It depends on numerous variables, not limited to Relevance of Content, On-Site Optimization, Social Media Presence or Backlinks.

Without diving into subtle details, let’s learn about top 3 procedure to be SEO accomplished for small businesses.

Step 1. Target Long Tail Keywords

Long-tail keywords are essentially simple search queries that are more than 4 words long. If you are a small business offering shoes then a keyword could be ‘dress shoes’ and a long tail keyword phrase for the same would be “Italian made leather dress shoes”. Focusing on long-tail keywords will allow you to win over large businesses.

Step 2. Construct Quality Content and Backlinks

Now, we realized that we should construct content around long-tail keywords. Content and inbound links are a major ranking signal for Google and other search engines. Getting linked to an item and/or category page in an e-commerce website is hard. People don’t normally share/link these pages. Luckily, we have a strategy for you. Create link-worthy content. The more link you can get to a page, the better. The links are significantly important as they point the relevancy and quality of the content online. Then, the link authority can be channelised through different pages of the website strategically.

As an example, you can create an infographic about the ‘Latest designer Italian made dress shoes’. This infographic is likely to attract social shares and links from other sites dealing with dress shoes. Your page with infographic would then develop authority and you would be able to channel this to your category page about Dress shoes. Ideally, this will help you rank for your category page.

Step 3. Influencer Outreach

We mentioned in step 2 that infographic can attract links. This will only be possible if you constantly promote the work. You should spend the majority of your time on promotion. On a quick checklist, post the infographic on social media, post on relevant forums, go to Quora to see if there are any questions it may answer, submit to infographic directories.

Once you’ve done all the above, start the actual Influencer Outreach. Search Google for a content website dealing with dress shoes. Build a spreadsheet with the article title, author name and email ids. Do this for the top 50 pages on Google for the organic search of ‘dress shoes’. Now, write to those website owners asking to check out your infographic and link back to it if they found it interesting. Start with top 50 Google search results and try to attract as many eyeballs as possible. In most cases, if your infographic is beautiful and relevant, they will gladly link back to it. These relevant contextual links will then get you the traffic you require.

This is a simple guide to the basics of SEO. While understanding what SEO is at the most fundamental level is somewhat simple to conceptualize, having an advance knowledge of SEO and having the capacity to execute a powerful and exhaustive implementation is somewhat difficult. We have built LXRSEO tool to empower persons like you. Hopefully, you’ll get enough help and resources through the tool to start growing your small online business yourself.

  • Jack

    I have been surfing online more than 4 hours today, yet I never found any interesting article like yours.
    It’s pretty worth enough for me. In my view, if all website owners and bloggers made good content as you did, the net will be much more
    useful than ever before.

  • Jacob Hagberg

    I agree most with your point about blogging for your audience. We see a lot of success when strong integration from social sites are implemented and the blog contains actionable advice.

  • Mutesa Sithole

    I love this. I’ve been asked by friends who have set up their own small businesses to help them get to grips with the basics of SEO. Often, I find they’ve been bamboozled by over- complicated advice that they simply do not have time or expertise to execute. I shall be directing them to this post!

    • LXRSEO

      Thanks! We would love to have your friends visit us.

  • This is an awesome post.Really very informative and creative contents.